Shopping in the spiritual supermarket #1

Yee Shun-Jian, Founder & Chief Happiness Officer at and, makes an appearance today. <<Enable you to overcome fear, build your self-confidence and develop an abundance mind-set. Inspire you to achieve your ideal weight and body image, attract the right life partner & find inner peace, clarity and your life purpose. Help you to easily activate the law of attraction so as to bring everything you’ve always wanted into your life!>> Sounds like a good deal, right? He was introduced (in an e-distance sort of way, I think he’s based in Singapore) to me by Dr Robert Anthony, who I mentioned yesterday, and whose individual take on the Law of Attraction has a healthy tinge of realism about it, or even just ordinary common sense. I don’t know Shun–Jian personally of course, nor Dr Anthony, but for whatever reason just at the moment I’m doing a lot of browsing in the spiritual supermarket and these guys popped up on my spiritual travels yesterday.

Is that what they are? Sounds like a high minded search for truth. Mostly it’s just nosing round the web and being drawn towards the multiple and manifold offerings there are out there to change your life – and particularly, create untold wealth – without any effort whatsoever. I’m as much a sucker for this kind of thing as the next man or woman I guess – certainly the idea of being able to create money just by thinking about it is worth a try, right? I’m downloading free e-books here and there, I’m listening to these e-calls from a range of enlightened beings that you connect to through Darius M. Barazandeh’s, or, or loads of other similar sites. (Manifest everything? Is that supposed to mean you can really make all your desires appear before you, as if by magic? What about when it’s my best friend’s wife I happen to desire?) The Ortners, Kim Serafini, Debra Poneman, Rikka Zimmerman, Leela Francis, to name only a handful – all wise people with a lot of good stuff to say. It always seems to boil down to right thinking, the right mental attitude, but I haven’t yet found much about how to drag yourself up by your own mental and spritual bootstraps if  you’re stuck in the wrong mental attitude. Haven’t listened to all the ones in my collection yet – not sure which one to go for next. Which is part of the issue (let’s not call it problem, that’s a negative thought). Is this too much?

There’s a huge industry out there based on the initial freebie – the e-call, the e-book – that then leads you to sign up for a package of DVDs and workbooks, usually offered at the one-time only knockdown price of $197, a massive discount from the (entirely notional) total value of $1275 or whatever it happens to be. And I’m exercised about all this. As I say above, I’m kind of a sucker for it, though I stop short of shelling out $197. Plus it must be the case for a lot of people, and it certainly is for me by now (and that’s only after a few weeks), that I’m getting into what these people call ‘overwhelm’ because there’s too much choice, too many directions. We are so many seekers in need, wandering the aisles of the spiritual supermarket, not really knowing what we’re looking for, trying different things; there’s even software for it (left). Seeking ways to change our minds, change our lives, so many products are on offer, we try this, we try that, the risk of missing the one which is right for me or you is high. And you’ve just dropped another $200.

For me this is a personal quest, but it’s also by way of being research, because I know the schtick I’m selling and I’m happy with it. What I won’t be selling is a guarantee that balancing the Ecology of the Soul will bring you untold wealth (or your money back). What it will bring you is true Self awareness, with which come (as part of the package) true Peace and true Power. And you have to work for it, even if it’s just for a minute a day. Why should we expect reward without effort here, when we don’t anywhere else?

About Aidan

The Ecology of the Soul is the culmination of a lifetime of study and practice of hatha yoga and Raj Yoga. Aidan studied with BKS Iyengar, and was a dedicated member of the Brahma Kumaris, teachers of Raja Yoga, during his 20s. The basic understanding of the Soul and God is pure Raja Yoga, but it is the 'ecology' principle that drives the system's emphasis on balancing our spiritual powers. We return to our natural state of happiness, contentment, peace – and power.
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